Tag Archives: Media Effects

What’s Wrong with the Media Effect Model?


The Media Effect Model, has raised a lot of issues, for example, does watching too much TV make people fat? The strong issue that I think is important is how it is assumed that media violence cause people to become violent at a young age and when they get older.


Just take a second to think… do you believe that violent movies/ TV shows are the cause for violence? Or is it really just how the individual grew up, away from the media?


In today’s media, and even a few years back – there is a lot of violence; whether it be through a TV show, movie or even a news story on the local and national news. David Gauntlett raises this issue about verbal and physical violence in his article, ‘Ten things wrong with the ‘Effects Model,’’ saying:


“Effects studies have generally taken for granted the definitions of media material, such as ‘antisocial’ and ‘prosocial’ programming, as well as characterisations of behaviour in the real world, such as ‘antisocial’ and ‘prosocial’ action. The point has already been made that these can be ideological value judgements; throwing down a book in disgust, smashing a nuclear missile…”

“Furthermore, actions such as verbal aggression or hitting an inanimate object are recorded as acts of violence, just as TV murders are, leading to terrifically (and irretrievably) murky data.” (Gauntlett, D 1998)


Everyone today is exposed to violence through some form of media. My opinion is that it depends on the person. Yeah maybe some violence may affect people, but majority of people know the difference between reality and non-reality. Media does not nessesarily make people violent!


In the following links I have given an example of verbal and physical violence that is spoken and depicted through the media of film. I apologize for the brutal swearing in the second link.

This scene from Kill Bill Vol.1 depicts physical violence seen in films

This video gives insight into verbal violence from numerous of films


References: Gauntlett, D 1998, ‘Ten things wrong with the ‘Effects Model,’’ http://www.theory.org.uk/effects.htm