The Evil of Media Control

In week four we learnt about the power of the media –  about the companies that own media. We were given the following question: does it matter who controls the media?

My personal opinion would be yeah it does matter. Would you like to read the newspaper,  watch the news on telvision; listen to the news on the radio and get only half the truth of what is happening around the world? Fragmented stories, the media literally putting the wool over your eyes – I know I wouldn’t!

In Lecture we learnt about the most powerful person that has the most control of the media, Rupert Murdoch.

As we know Rupert Murdoch is known for fragmenting stories, and phone hacking celebreties and families in grief, which is horrendous! No one should have that much control!

Talking about how much Rupert Murdoch owns, an article written by explained that Rupert Murdoch owns many types of media for example – many newspapers, books, film companies, radio, social networks, and the list goes on! (Rupert Murdoch Biography, 2013)

There are many people that don’t like the idea of certain companies owning too much of the media, one of these people is none other than Hugh Grant, who was the one that found out about the phone hacking. Articles by HollyWood Reporter talked about how Hugh Grant became apart of a company, ‘Hacked Off,’ and how he has been fighting for media ownership restrictions. Journalist Georg Szalai explained this by saying, “Hugh grant has agreed to help fund and become a director of a not-for-profit company that will establish Hacked Off, a British campaign for press reform that was launched in the wake of the phone hacking scandal, as a full-time operation.” (Georg Szalai, 2012) He also quoted Hugh Grant talking about media control saying, “Otherwise you have these big corporations dictating your life.” (Gerog Szalai, 2012)

Overall it is not ideal for companies that abuse their power over the media to have control! If you don’t believe me well they’re probably doing this right now…

References: Rupert Murdoch Biography 2013, accessed 9/4/13,

Szalai, G 2012, Hugh Grant to Join Board of U.K Press Reform Group(Report), accessed 9/4/13

Szalai, G 2012, Hugh Grant Urges EU to Consider Media Ownership Limits, accessed 9/4/13,


Controversy in a Super Bowl Ad.

In the media today, whether it be through an advertisement in a magazine or a commercial on television, some images that are presented can be seen as controversial.

Controversial ads can be seen as inappropriate, offensive or even in the examples I am about to give you, racist.

The following  ad from the Super Bowl this year is an ad for Volkswagen, VW 2013 Beetle. The clear  denotation in this ad is of a white guy at work happy and talking in a Jamaican accent because he has a new VW 2013 Beetle. He is trying to make the people he works with happy.

The Connotations of this VW ad is the fact that the guy  is talking in a Jamaican accent to his co-workers and boss at work, saying things like, “Turn that frown the other way around… No worries man, everything will be all right; yeah man.” The ad is supposed to be feel-good and happy, the song, ‘Come on get Happy’ is heard in the ad signifying this idea.

The ad caused a lot of controversy because that it was a white guy speaking with a Jamaican accent, the question being is it racist or isn’t it?

In news stories from Katherine Fung from Huffington Post and Phil Hahn from CTV News both quoted Charles Blow from the New York Times, who discussed the VW add on CNN saying, “Black faces with voices, I don’t like that.”

The other video I have for you guys to check out is from Roland Martin Reports, with Roland Martin, Reihan Salam and Erin Burnett dicussing about their opiniions on whether the VW ad is funny or racist.

In my opinion of the VW ad, it depends on the individual whether they want to take offence to it or not. I personally don’t think there is anything wrong with it, as it was not made to offend or be racist.



Hahn, P 2013, Super Bowl Ads 2013: from the cute to the controversial, accessed 9/4/13,

Fung, K 2013, Volkswagon Super Bowl Ad Accused of Being Racist, accessed 9/4/13,

What’s Wrong with the Media Effect Model?


The Media Effect Model, has raised a lot of issues, for example, does watching too much TV make people fat? The strong issue that I think is important is how it is assumed that media violence cause people to become violent at a young age and when they get older.


Just take a second to think… do you believe that violent movies/ TV shows are the cause for violence? Or is it really just how the individual grew up, away from the media?


In today’s media, and even a few years back – there is a lot of violence; whether it be through a TV show, movie or even a news story on the local and national news. David Gauntlett raises this issue about verbal and physical violence in his article, ‘Ten things wrong with the ‘Effects Model,’’ saying:


“Effects studies have generally taken for granted the definitions of media material, such as ‘antisocial’ and ‘prosocial’ programming, as well as characterisations of behaviour in the real world, such as ‘antisocial’ and ‘prosocial’ action. The point has already been made that these can be ideological value judgements; throwing down a book in disgust, smashing a nuclear missile…”

“Furthermore, actions such as verbal aggression or hitting an inanimate object are recorded as acts of violence, just as TV murders are, leading to terrifically (and irretrievably) murky data.” (Gauntlett, D 1998)


Everyone today is exposed to violence through some form of media. My opinion is that it depends on the person. Yeah maybe some violence may affect people, but majority of people know the difference between reality and non-reality. Media does not nessesarily make people violent!


In the following links I have given an example of verbal and physical violence that is spoken and depicted through the media of film. I apologize for the brutal swearing in the second link.

This scene from Kill Bill Vol.1 depicts physical violence seen in films

This video gives insight into verbal violence from numerous of films


References: Gauntlett, D 1998, ‘Ten things wrong with the ‘Effects Model,’’


Let me introduce myself!!




A very good friend of mine once told me, “ Don’t play a note you don’t feel and never write about what you don’t know about.”

These words have inspired me ever since.


Hi awesome people!! My name is Amanda, but most people know me as Mandy. I am in my second year at UOW studying Bachelor of Communication and Media Studies; Journalism, and Bachelor of Creative Arts; Creative Writing.


My two passions in life have always been music and writing. I have grown up listening to music pretty much everyday, silence is unbearable!! There’s still a family video somewhere of my little sister and I singing and dancing along to Spice Girls – Stop and dancing around the coffee table to Van Halen – Dreams, which plays at the end of The Mighty Morphin Power Rangers Movie.


I sing and play guitar, I always find some spare time during the day to pick up my acoustic or PRS and just jam for a bit. I pretty much listen to any genre of music, anything you can air guitar to, headbang or even just dance around like an idiot!

At the moment I’m finding myself listening to a lot of 80’s metal, like Motley Crue, Poison, Lita Ford, Dio and Iron Maiden, to name a few.


I love writing because it fits in so well with music!! I have my own music blog, (Music Mayhem with Mandy) that I created last year for an assessment, and I continued it ever since. I interview and write about the local music of the Illawarra and Shoalhaven. The best part is meeting these talented musicians, going to their gigs and supporting them as well; they are all really awesome people!

My ultimate goal in life is to have a career in writing about music. Music will be a part of me forever!

Check out  Music Mayhem with Mandy Facebook and WordPress page!!


a blog of awesomeness