Reflection – endings and to new beginnings!

Friends 1994-2004, WarnerBros.
Friends 1994-2004, WarnerBros.

So like all good things, they must come to an end – ah I sound so cliché right now! Oh well you know it’s true!

Now here we are at the end of our first assignment for BCM 110, and I’d be a liar if I said I didn’t learn anything over the last few weeks. Reflecting over the lectures – the veil; the pink shades diluting my view of the media have been taken off; and I’m sure it’s the same for the rest of you as well.

Every lecture has been very insightful and interesting, learning about companies like Fair Fax and Ruper Murdoch, and how much they own of the media. To understand that the voice of the media has so much power, and how what we may read in the newspaper or what we may see on the news – telivision, might just be only half of the truth; fragmented. To be able to understand semiotics, actually understand the meaning of a picture – knowing that from now on as a BCM student, everytime I see an advertisment in a magazine or an ad on television I won’t be able to help but look for the conotations and signifiers! What have you done to me!

Writing this blog has been really awesome, and it has been great – being able to give insight into my understandings and my point of view on what we have learnt about of the media.

Last of all I would like to say, when you think about it our blogs have been a bit like a media sphere – where we have all come together, written and expressed our opinions about the issues of media. We are the virtual version of a coffee house, as Jurgen Habermas might say!

Friends 1994-2004, WarnerBros.
Friends 1994-2004, WarnerBros.

Finally it has been fun to read and comment on some really awesome posts and to make new firiends, thank you! Over and out!!


The Media Sphere is so Fetch!

Back in week five we learnt about the mediated sphere, where a group of people come together to discuss particular issues. We were given insight into Jurgen Habermas’s theory of the public sphere being like a coffee house, a place where people meet up to talk about pressing news.

For this post we were asked to find something that would easily be open to be debated in a mediated public sphere. So I thought back to a film that had…and still has an impact on the youth. A film that is so hilarious and addictive to watch, a film that nearly every girl can relate to when they went to high school; I think you know what film I’m talking about Mean Girls.  OMG that is so Fetch!!

Mean Girls 2004, film, Paramount Pictures
Mean Girls 2004, film, Paramount Pictures

The film Mean Girls came out in 2004. The screenplay written by Tina Fey was inspired by Rosalind Wiseman’s book, ‘Queen Bees and Wannabes’ written in 2002.

Mean Girls 2004, film, Paramount Pictures
Mean Girls 2004, film, Paramount Pictures

Mean Girls to simply put it is a comical view on how girls bitch and bully each other in high school; the different cliques people are in, and how Cady gets back at Regina George. So how can it be debated in the media sphere? First of all everyone quotes lines from the film whenever it gets brought up in a convesation. Quotes such as:

“That’s so fetch!”

“Boo you whore.”

“She doesn’t even go here!”


There are just so many quotes to list! Here is a clip with some of the quotes that get brought up all the time.

There is also the Burn Book, a book that The Plastics write in to bitch about girls in the year. I remember when Mean Girls came out how so many girls who were bullies themselves would try and make their own Burn Book!

I think the most important issue that underlines this film is the concept of bullying, and how it affects girls when they’re trying to fit in at highschool. More or less nearly everyone can relate to Mean Girls because of this.

All these concepts into one film and you have a timeless film that relates to adolescents of the past, presesnt and the unfortunate high school students of the future.

Thank God that I’m not at highschool now!! Laters Biatch!


Mean Girls 2004, film, Paramount Pictures

Wiseman R 2002, Queen Bees and Wannabes, accessed 14/4/13,

The Evil of Media Control

In week four we learnt about the power of the media –  about the companies that own media. We were given the following question: does it matter who controls the media?

My personal opinion would be yeah it does matter. Would you like to read the newspaper,  watch the news on telvision; listen to the news on the radio and get only half the truth of what is happening around the world? Fragmented stories, the media literally putting the wool over your eyes – I know I wouldn’t!

In Lecture we learnt about the most powerful person that has the most control of the media, Rupert Murdoch.

As we know Rupert Murdoch is known for fragmenting stories, and phone hacking celebreties and families in grief, which is horrendous! No one should have that much control!

Talking about how much Rupert Murdoch owns, an article written by explained that Rupert Murdoch owns many types of media for example – many newspapers, books, film companies, radio, social networks, and the list goes on! (Rupert Murdoch Biography, 2013)

There are many people that don’t like the idea of certain companies owning too much of the media, one of these people is none other than Hugh Grant, who was the one that found out about the phone hacking. Articles by HollyWood Reporter talked about how Hugh Grant became apart of a company, ‘Hacked Off,’ and how he has been fighting for media ownership restrictions. Journalist Georg Szalai explained this by saying, “Hugh grant has agreed to help fund and become a director of a not-for-profit company that will establish Hacked Off, a British campaign for press reform that was launched in the wake of the phone hacking scandal, as a full-time operation.” (Georg Szalai, 2012) He also quoted Hugh Grant talking about media control saying, “Otherwise you have these big corporations dictating your life.” (Gerog Szalai, 2012)

Overall it is not ideal for companies that abuse their power over the media to have control! If you don’t believe me well they’re probably doing this right now…

References: Rupert Murdoch Biography 2013, accessed 9/4/13,

Szalai, G 2012, Hugh Grant to Join Board of U.K Press Reform Group(Report), accessed 9/4/13

Szalai, G 2012, Hugh Grant Urges EU to Consider Media Ownership Limits, accessed 9/4/13,

Controversy in a Super Bowl Ad.

In the media today, whether it be through an advertisement in a magazine or a commercial on television, some images that are presented can be seen as controversial.

Controversial ads can be seen as inappropriate, offensive or even in the examples I am about to give you, racist.

The following  ad from the Super Bowl this year is an ad for Volkswagen, VW 2013 Beetle. The clear  denotation in this ad is of a white guy at work happy and talking in a Jamaican accent because he has a new VW 2013 Beetle. He is trying to make the people he works with happy.

The Connotations of this VW ad is the fact that the guy  is talking in a Jamaican accent to his co-workers and boss at work, saying things like, “Turn that frown the other way around… No worries man, everything will be all right; yeah man.” The ad is supposed to be feel-good and happy, the song, ‘Come on get Happy’ is heard in the ad signifying this idea.

The ad caused a lot of controversy because that it was a white guy speaking with a Jamaican accent, the question being is it racist or isn’t it?

In news stories from Katherine Fung from Huffington Post and Phil Hahn from CTV News both quoted Charles Blow from the New York Times, who discussed the VW add on CNN saying, “Black faces with voices, I don’t like that.”

The other video I have for you guys to check out is from Roland Martin Reports, with Roland Martin, Reihan Salam and Erin Burnett dicussing about their opiniions on whether the VW ad is funny or racist.

In my opinion of the VW ad, it depends on the individual whether they want to take offence to it or not. I personally don’t think there is anything wrong with it, as it was not made to offend or be racist.



Hahn, P 2013, Super Bowl Ads 2013: from the cute to the controversial, accessed 9/4/13,

Fung, K 2013, Volkswagon Super Bowl Ad Accused of Being Racist, accessed 9/4/13,