What’s Wrong with the Media Effect Model?


The Media Effect Model, has raised a lot of issues, for example, does watching too much TV make people fat? The strong issue that I think is important is how it is assumed that media violence cause people to become violent at a young age and when they get older.


Just take a second to think… do you believe that violent movies/ TV shows are the cause for violence? Or is it really just how the individual grew up, away from the media?


In today’s media, and even a few years back – there is a lot of violence; whether it be through a TV show, movie or even a news story on the local and national news. David Gauntlett raises this issue about verbal and physical violence in his article, ‘Ten things wrong with the ‘Effects Model,’’ saying:


“Effects studies have generally taken for granted the definitions of media material, such as ‘antisocial’ and ‘prosocial’ programming, as well as characterisations of behaviour in the real world, such as ‘antisocial’ and ‘prosocial’ action. The point has already been made that these can be ideological value judgements; throwing down a book in disgust, smashing a nuclear missile…”

“Furthermore, actions such as verbal aggression or hitting an inanimate object are recorded as acts of violence, just as TV murders are, leading to terrifically (and irretrievably) murky data.” (Gauntlett, D 1998)


Everyone today is exposed to violence through some form of media. My opinion is that it depends on the person. Yeah maybe some violence may affect people, but majority of people know the difference between reality and non-reality. Media does not nessesarily make people violent!


In the following links I have given an example of verbal and physical violence that is spoken and depicted through the media of film. I apologize for the brutal swearing in the second link.

This scene from Kill Bill Vol.1 depicts physical violence seen in films

This video gives insight into verbal violence from numerous of films


References: Gauntlett, D 1998, ‘Ten things wrong with the ‘Effects Model,’’ http://www.theory.org.uk/effects.htm



Let me introduce myself!!




A very good friend of mine once told me, “ Don’t play a note you don’t feel and never write about what you don’t know about.”

These words have inspired me ever since.


Hi awesome people!! My name is Amanda, but most people know me as Mandy. I am in my second year at UOW studying Bachelor of Communication and Media Studies; Journalism, and Bachelor of Creative Arts; Creative Writing.


My two passions in life have always been music and writing. I have grown up listening to music pretty much everyday, silence is unbearable!! There’s still a family video somewhere of my little sister and I singing and dancing along to Spice Girls – Stop and dancing around the coffee table to Van Halen – Dreams, which plays at the end of The Mighty Morphin Power Rangers Movie.


I sing and play guitar, I always find some spare time during the day to pick up my acoustic or PRS and just jam for a bit. I pretty much listen to any genre of music, anything you can air guitar to, headbang or even just dance around like an idiot!

At the moment I’m finding myself listening to a lot of 80’s metal, like Motley Crue, Poison, Lita Ford, Dio and Iron Maiden, to name a few.


I love writing because it fits in so well with music!! I have my own music blog, (Music Mayhem with Mandy) that I created last year for an assessment, and I continued it ever since. I interview and write about the local music of the Illawarra and Shoalhaven. The best part is meeting these talented musicians, going to their gigs and supporting them as well; they are all really awesome people!

My ultimate goal in life is to have a career in writing about music. Music will be a part of me forever!

Check out  Music Mayhem with Mandy Facebook and WordPress page!!